Cadillac debuted the all-new 2019 Cadillac XT4 in the Middle East for the first time. The compact SUV will kick off the brand’s product offensive in the region 2020 onwards.
Cadillac unveiled the XT4 at the region’s largest street-culture festival, SOLE DXB ahead of its arrival in the region early next year. The brand’s first-ever compact SUV was debuted to visitors to SOLE. It formed the centrepiece of Cadillac’s innovative and daring activation: the Cadillac HOTEL during SOLE DXB. Attendees were offered an exclusive chance to enjoy an exciting experiential platform. Cadillac added a slight twist to the display featuring the brand’s core values as well as the XT4.
The all-new compact SUV represents Cadillac’s 10-year expansion plan and a shift in focus. Starting with the first-generation XT4, Cadillac will bring six new models to market within 30 months. The XT4 sits on an exclusive compact SUV architecture. It promises expressive design, confident performance, spacious accommodations and new technologies. As one of Cadillac’s key markets in the world, the Middle East is an ideal place for the XT4.
Christian Sommer talked about the compact SUV’s launch: “The reveal of the first-ever Cadillac XT4 in the Middle East is an important milestone and kicks off what will be, without doubt, the most aggressive product offensive in the brand’s long history.”
Soemmer continued: “SOLE DXB has become an important event in our calendar and it seemed only fitting to bring the all-new XT4 to the event and reveal it for the first time in the region. The XT4 is our first-ever compact SUV designed to stand out to millennial consumers and features a wide range of cutting-edge technology and connectivity features that customers and millennials in the region demand.”
What separates the 2019 Cadillac XT4 from its peers? Take a look at our coverage of the compact SUV here.