Nissan Becomes The First Japanese Brand To Join Formula E

Published on : November 1, 2017 12:00 am by Utkarsh Chaudhary

It’s now official that Nissan will be entering the Formula E racing championship from the 2018 season. This makes the firm to become the first Japanese brand to enter this sport.

Speaking on this, Daniele Schillaci, executive vice president of global marketing and sales, zero-emission vehicles and battery business, and chairman of Nissan’s management committee for Japan, Asia and Oceania, said, ““As the ultimate expression of the thrill of instant acceleration and agile handling that’s at the heart of Nissan zero-emission driving, Nissan is going to electrify the Formula E championship. Nissan will be the first Japanese brand to enter this growing championship, bringing our long history of motorsports success to the Formula E grid. It will give us a global platform for bringing our pioneering Nissan Intelligent Mobility strategy to a new generation of racing fans.”

Formula E will give Nissan a big platform to spread its message, ‘Nissan Intelligent Mobility – the company’s three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.’ Nissan will work with its partner, Renault, which is already into Formula E. This will help Nissan to understand the game and use the expertise of Renault in establishing itself in the sport.

Nissan wants the world to know how serious it is about the future of electric vehicles, be it in sports or in general scenarios. It recently unveiled its new Leaf which will replace its predecessor launched back in 2010. The new model boasts about all the latest technologies that help to reduce emissions, provide utmost driving experience and safety of the occupants. As per the data, Nissan has sold over 280,000 units of Leaf across the globe since its inception. This makes the Nissan Leaf the world’s best selling electric vehicle. Nissan says that its customers have driven more than 3.5 billion zero-emission kilometres all over the planet.

Alejandro Agag, the founder & CEO of Formula E commented on Nissan’s entering Formula E, ‘“To have a name like Nissan coming on board is a momentous day for the series. “Not only is it great to welcome a new manufacturer to the Formula E family – it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it’s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five.”

The fourth season of Formula E will begin in Dec 2017 and will end around July next year. The main venues of the sport include Hong Kong, Berlin, Paris, New York and Montreal. Nissan will participate in the season 5 which is expected to commence late in 2018.


Published on : November 01, 2017 12:00 am

Updated on : November 01, 2017 12:00 am
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